Executive Summary of the Business Plan

 

example of executive summary business plan

An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content. 8+ Executive Summary Marketing Plan Examples – PDF; How to Write an Executive Summary for a Business Plan (PDF) Just like in any reading material, especially lengthy, consolidated ones, it is important to include a summary that will give a background as to what the document is all about. Apr 02,  · This article is part of a series on how to write a great business plan. The Executive Summary is a brief outline of the company's purpose and goals. While it Author: Jeff Haden.


Executive Summary Example - Business Plan


The most common type of business proposal is a business proposal related to finance at the startup stage. This proposal is directed to a lender like a bank or credit broker. A typical business proposal includes information which is effectively an snapshot of the business model and business plan, complete with finance information, market analysis and other relevant data.

The format, information and presentation of this type of executive summary must be of a very high standard. The quality and scope of the business proposal quite literally decides whether the proposal succeeds or fails, example of executive summary business plan.

The information must be clearly laid out, with no omissions. The executive summary component in a business proposal is particularly important. It contains the essence of all relevant factors related to the proposal and key issues relevant to the viability of the business. Important: Include references to all external sources of information in your proposal. This saves you the embarrassing 'Where did you get these figures? The introduction sets out who you are and what your business does.

It includes a basic reference to the proposal, usually related to funding requirements. For an existing company, concentrate on important selling points and major positives, like business achievements, products, and any form of example of executive summary business plan recognition the business has received. For a new business, focus on market opportunities, intended product values, example of executive summary business plan market-positive information.

This information may also outline any relevant factors like location and commercial scope. This section contains a more detailed, thorough summary of your proposed business.

The aim in this section is to explain why you believe the business proposal to be viable, and able to prosper, example of executive summary business plan. This includes a summary of competition, sales potentials, and a comparatively detailed assessment of business prospects for the goods or services. This section is a goal-setting exercise, based on measurable parameters, meaning hard dollars.

It's a description of your anticipated revenues and usually includes benchmark financial projections leading to clear positive outcomes and reliable revenue volumes. Note: It's advisable to have these figures professionally drafted in the relevant accounting format, example of executive summary business plan. This section is often extremely relevant to a potential lender.

The management section describes the professional track record of the people involved in the new business. Understandably, readers of the executive summary will want to know who they're dealing with, and want to see some business credentials.

This section should be absolutely clear, showing business qualifications, example of executive summary business plan, years of experience, etc, and indicating appropriate business competence. This final part of the executive summary is basically a sales pitch, explaining why you consider the proposal a good risk. You should develop the points from your executive summary into a logical argument in this section, making the best possible case for your proposal. We have extensive prior experience in retail, and consider this site a particularly good environment for this type of business.

This is basically a type of product range including major brands. There is no competition from similar businesses in the Arcade, or within 5 blocks of the Anywhere Station.

We therefore consider business prospects excellent for this range of products. The anticipated market for this business includes both local and passing customers in the Anywhere Station precincts. The business aims to become financially self-supporting within 12 months. See attached documentation, Appendix B.

This represents a low range estimate of the value of perceived market exposure to a large consumer base and is believed to be a conservative assessment of sales potentials. Risks: Risk assessment indicates a requirement for basic shop and public liability insurance. See attached documentation, Appendix C. We consider this to be an excellent business opportunity in relation to a large, un-serviced built-in consumer base.

We have received written representations from the management of Anywhere Arcade See attached documentation, Appendix D that they welcome our business proposal, and consider that our business would help support other businesses in the Anywhere Arcade, which is currently occupied by a range of specialist businesses.

Examples Of. Examples for business, study, careers, love, and more Example of Executive Summary for a Business Proposal Finance, Startup The most common type of business proposal is a business proposal related to finance at the startup stage.

Executive summary format Introduction The introduction sets out who you are and what your business does. Goods and Services This section contains a more detailed, thorough summary of your proposed business. The Market The market section is really a description of the sales demographic. Describe the following: Who is the market for your business? Why do you believe this market can support your business proposal? What sort of competition does your business face?

What are the unique selling points of your business? Business aims This section is a goal-setting exercise, based on measurable parameters, meaning hard dollars. Include a summary of risk management issues and citation of relevant figures. Management Team This section is often extremely relevant to a potential lender.

Conclusion This final part of the executive summary is basically a sales pitch, explaining why you consider the proposal a good risk. Example This is a typical executive summary for a business proposal for a small shop. Goods and Services It is intended to offer a very wide range of consumer goods including: Food Snacks Drinks and beverages Multiple lines of groceries Frozen food Microwave dinners Consumer goods like batteries Newspapers and magazines This is basically a type of product range including major brands.

The Market The anticipated market for this business includes both local and passing customers in the Anywhere Station precincts. The market factors are: The Anywhere Station area contains a large number of businesses and their employees and receives a lot of through traffic from commuters. According to local market research by Anywhere Marketing Inc inthe Anywhere Station Arcade receivespatrons per week.

Business aims The business aims to become financially self-supporting within 12 months. Example of executive summary business plan Team The managers of the business are: John H. Experience: 20 years mixed business experience in Anywhere County, including operation of successful mixed business in Little Anywhere Mall.

Mary C. Conclusion We consider this to be an excellent business opportunity in relation to a large, un-serviced example of executive summary business plan consumer base.

 

Example of Executive Summary for a Business Proposal (Finance, Startup)

 

example of executive summary business plan

 

An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content. Dec 17,  · For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan, part of the Writing a Business Plan series. For a template that you can use to write a complete business plan see the Simple Business Plan Template or these One Page Business Plan Templates. Jolly's Java and Bakery bakery business plan executive summary. Jolly's Java and Bakery is a start-up coffee shop and bakery.