Selection Of Strong Dissertation Ideas In Events Management


event management dissertation

Dec 13,  · According to the Top Event Management Companies in India. Here is the list Of Event Management Dissertation Topics: The following is a detailed list of event management topics for research papers and dissertations to help the novice and student ge. Apparel, Events and Hospitality Management Theses and Dissertations. Follow. Theses/Dissertations from PDF. Effects of social media, electronic word-of-mouth, and price on U.S. female consumers’ attitude toward purchase and purchase intention of ethical apparel, Melissa Abner. PDF. The Top 10 Best Event Management Dissertation Writing Ideas. The job of an event manager is a tough one. It can include elements of project management with the added expectation of design and marketing abilities. At the end of this course of study, the completion of a dissertation may be expected.

A List Of Excellent Events Management Dissertation Ideas

We use cookies to give you the best experience possible. This proposal presents a research initiative that aims to explore the events management concept and how this applies to the marketing success of clubs and bars. This paper also enumerates the factors leading to the identified issue thereby leading to a statement as supported by aims and objectives of the project; these are as follows:.

The identified literature examined topics on events management, promotional marketing, and background research on nightlife in the context of bars and clubs.

This proposal therefore approaches the research from a practical perpective due to the amount of theory and concept applicability that will be tested to a specific nightclub. This proposal therefore outlines event management dissertation methodology that will be undertaken.

The approach to the methodology mixes qualitative factors through interviews and the comparison of gathered data from the participating establishments, and quantitative approaches as based on surveying bar and club customers in which they event management dissertation which applied event management concept works for them best. The recommended research framework of the institution is also outlined through the resources and programme, event management dissertation. Last but not the least, this proposal also presents a contingency plan should the research encounters critical obstacles that may jeopardize its process and development, event management dissertation.

Introduction This proposal presents an outline on the intended methodlogy that will be utilised for the proposed research initiative evaluating the application of events management in the bar and club scene. The targeted area of evaluation are the selected bars and clubs in the London area.

This proposal contains a preliminary review of literature which further gives light to the background of this research topic. The relevant issues to be addressed are identified thereby contributing greatly to the framework of this proposal. Problem Background and Definition In order to establish the important fundamentals of the problem of this research, it is important to look at the background of events management, especially as to the concepts that surround this practice and strategy.

In definition, event management dissertation, Silvers discussed project management as. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, event management dissertation, people, products, event management dissertation, services, and other resources to achieve objectives.

Based on these genres and the definition of events management, event management dissertation, it can be gathered that although the concept is to manage a happening, event management dissertation, function or an affair, there is still event management dissertation strong aspect of marketing involved. This is because it can be observed that these events aim to gather people with special purposes, event management dissertation, and with this, these events already identify a particular market segment.

The identification and the formation of a market segment is critical in any marketing activity, event management dissertation. These market segments thereby make marketing initiatives more focused and targeted on a specific group.

As Michman explains, these segments create a lifestyle group which also gives way to their demogaphics, communication and values; these information are therefore important when it comes to formulating marketing strategies for the intended market 3. Concepts on event management thereby utilises a combination of many event management dissertation. Although events are strongly related to marketing, there are also of course the other elements that need to be implemented, event management dissertation.

Silvers presented these through the identification of the different knowledge domains in which the author divided as follows: administration, operations, marketing and risk management, event management dissertation. These domains include a list of many activities, event management dissertation, the following of which are just a partial list of the tasks involved in managing events:. The events management concept strongly utilises marketing as a weapon that makes the event possible and at the same time, to profit from the events.

Many events market their affairs to corporate sponsors who provide the funding and the resources to make the event possible; in return, the event markets these sponsors event management dissertation the promotional platform. The event profits from the event itself in addition to those which can be also used to pay off some balances in the fees. Hence, there is the significant exchange of marketing aspects in event management because it makes use of the promotional platform as a means to bring event management dissertation entertainment, information, and the other objectives of the event.

Legal, event management dissertation, Ethical and Risk Management — events are still subject to many requirements and considerations especially in the legal, ethical and risk management aspects. Event managers need to secure the necessary permits and licenses needed for the affair. Contracts are also drawn especially if it involves lucrative partnerships with service providers.

Ethical implications of the transactions and the potentoial effects of the event also need to be considered. Last but not the least, risk management is an important practice that organisations are also implementing. Risk management serves as an important element in order to prevent the possibilities of risks, and should any risk takes place, event management dissertation, the management is ready with a contingency plan Culp. One important note about events management is that it is also reflective of the project management practices; in fact, events are projects in itself because of its very nature.

Based on these characteristics of project management, it can be gathered that an event is also a project, event management dissertation. What distinguishes an event from other projects is that it has a very strong marketing element because it involves many actors, from the provider of the product or service and the prospective clients.

Events assembles people therefore there event management dissertation a collective sense of objective. Because of this attendance, events therefore have a strong promotional element Soares. When it comes to bars and clubs, it is important that these establishments market themselves effectively in order to maintain their businesses. These establishments rely on customer count as a source of profits especially as they sell products like food and drinks, and event management dissertation such event management dissertation dancing and other entertainment-based gatherings.

It is therefore important that these bars and clubs ensure they have a strong patronage and customer flow in order to assure that their businesses remain competitive.

These events may include a theme night, a special guest DJ or performer, a concert, and other gimmicks. It can be also observed that these events are strongly driven by sponsorships such as partnerships with relevant products event management dissertation services like alcoholic drinks, fashion labels, and other lifestyle event management dissertation products and brands.

In this regard, when it comes to the application of events management concept in bars and clubs, it is evident that these have had some successes. This therefore elicits close inspection as to how these concepts are applied and which concepts are successful.

It should be noted that due to the strong marketing element in these initiatives, these bars and clubs are also subject to what is known a product life cycle — a cycle in which a product or service may start to plateau and decline. It can be also observed that certain event themes also went through their peak and lost their lusters; examples are the raves, the cream parties, and the bubble parties, among others. This thereby shows the strong association between a project and an event — something that is unique that has beginning and an end.

This research therefore aims to explore the events management concept at greater depths by means of looking at the actual applications and the industry practices. In addition to the aspect of events concepts, the management aspect is also examined by this paper. This is especially important as the market is volatile, and the entertainment and leisure sectors tend to get easily affected by economic and market challenges.

This paper examines how events actually take place and how certain strategies may need to be formulated in order to respond to challenges in resources, event management dissertation. This therefore bring up the issues on cost management and how bars and clubs intend to profit from their events.

This may then bring up certain events management concepts and applications from other event genres as applied in affairs that take place in bars and clubs. The events management industry in the UK is a million-pound industry considering the number of events held in the country, from conferences to major concerts. The industry also involves many sectors including those from the hospitality, entertainment and leisure services. This research therefore localises an exploration of events management in a specific context, and identifies the important factors that can affect the relevant businesses and establishments in this sector.

Aims and Objectives In order to have a substantial insight on events management concepts in the context of bars and event management dissertation establishments, this research therefore aims to achieve and implement the following:.

Based on the sourced literature, it appears that there are a few studies with regards to events management, event management dissertation, especially as to how these affects bars and clubs. Because of the close nature event management dissertation events with projects, and due to the function of events as marketing tools especially in this specific context of the study, event management dissertation, event management dissertation of the reviewed literature touches on the marketing aspect, the project and event management resources, and some literature touching on bars, clubs, nightlife and other entertainment establishments.

Events management can be said to have emerged from the increasing commercialisation of popular celebrations, from big affairs such as concerts to small and private gatherings. Bowdin, et al. An example noted by the authors were the emergence of the industry as encouraged by political and religious reasons; this happened in the United Kingdom where exhibitions became a popular event that it needed to be sustained.

The approach to the sustainability of events, especially as this would lead to the formation of an industry, would then become integral to the management requirements of this practice. Across the world, the management of events would become a more formal approach in organizing festivals and other festivities.

However, it should be also noted that the fundamentals of events management also refers to the uniqueness of the event, hence, it is memorable. Last but not the least, as based on the cited definition, an event also includes contingency or possibility of occurrence. This therefore brings up the aspect of events management in which case it is not just about ensuring that the event takes place, but also the management formalises the event in a sense that it is defined by a specific strategy.

As previously mentioned, an event in the events management context becomes a project; in this case, the aspects of project management is applied. Hence, event management dissertation, based on these, Bowdin, et al. Event management is made up of a number of management areas including planning, leading, marketing, design, control and budgeting, risk management, logistics, staging and evaluation.

The Events Management Concept and Practice Event management is therefore a discipline and a practice. There are many concepts and aspects of event management that needs to be considered especially among those who specialise in certain components of the practice.

One of the common perceptions of event management is its dimension as a coordinating activities. Silvers 28 mentioned that in event coordination, the coordinators visualise, organise and synchronise the different elements of an event. In addition, in event coordination, the coordinator also identifies the purpose, event management dissertation, scope and the program of the event by means of identifying its intent, extent, event management dissertation, and content.

Another important point raised by Silvers 28 is that, in agreement with the past discussions on the nature of event management as similar or related to project management, the author also further mentioned the processes involved both in the coordination and the management of events, event management dissertation.

These aspects, for instance, is through the discussion on the Project Scope :. From these, the event event management dissertation more definite through the design of a Work Breakdown Structure and Activity Schedule Another important approach in event management can be considered in the perceptions of the customers, event management dissertation, competition and the sponsors.

Silvers discussed the aspect of the consumers and the competition, event management dissertation. Hence, it is important to identify a target segment because this helps in the design of the event, from its scope to its marketing to its implementation. Silvers also discussed the competition; for cases such as bars and clubs, any weekend night poses a great amount of competition for any establishment holding an event that night.

As the author stressed, it is significant that the bar or club is aware what kind of other events that will take place in another establishment.

It is therefore in the strategy of the club or bar owner, along with its hired events specialist, to determine how to best approach competition. Home Dissertation Event Management Dissertation. Want to know the price of your unique Paper? Get a Price. A limited time offer! Get custom essay sample written according to your requirements.

An Application of the Events Management Concept in the Marketing Success of Clubs and Bars This proposal presents a research initiative that aims to explore the events management concept and how this applies to the marketing success of clubs and bars. This paper also enumerates the factors leading to the identified issue thereby leading to a statement as supported by aims and objectives of the project; these are as follows: To develop a framework of evaluation on the applicability of events management concepts as integral elements to the marketing success of bars and clubs.

To create a workable research framework as based on the assessment of actual movements and developments in the dynamics of bar and club business in the city, especially event management dissertation to how the application of events management concepts make a difference to the business of the bars and clubs.

This includes both primary and secondary research. To identify the factors leading to entertainment establishment success in the context of the marketing mix, with an emphasis on the promotional dimension. To create a foundation to this research a preliminary review of related literature is conducted. Event Management Dissertation.


Elaborate Ideas For Event Management Dissertation Topics


event management dissertation


Find freelance Event Management Dissertation Proposal professionals, consultants, freelancers & contractors and get your project done remotely online. Post projects for free and outsource work. Management Dissertation Titles We have provided the selection of example management dissertation titles below to help and inspire you: Org Offers; Fair Use Policy; Effective Event Management: Individual portfolio. From the risk management point of view, critically evaluate whether the corporate social responsibility (CSR) Google, a. Dissertation topics in hospitality management address a wide range of hospitality events. Research topics for hospitality management students can range from events to conferences, a part of the conventional hotel and tourism industry alone.